Facebook (or Fan) Pages are fairly similar to that of personal Facebook Profiles (standard user accounts), except they are designed for Businesses, or Organizations, Brands/Products, Artists, Bands, even Causes. Facebook Pages also allow for Page Administrators a place to communicate with their fans. Facebook Pages also allow for a greater range of tools that are not available on individual users profile pages.
Creating your Facebook Page.
Before we go anywhere, it is necessary for you as the page creator to have a Facebook Profile of your own. If you do not have your own Facebook account, please read our tutorial.Otherwise, let's create you a Facebook Page!
You will find many different types of Page types to choose from. Choose the one that best suits your needs. (You can change this if you need to later).
Once you have selected your Page type, you will find a selection of "category" options that will help further define the type of company, group, organization, etc that you are representing. In all the above options, you will be asked to provide a name for your page. Be careful, you may not be able to change your page name for some time. At the time of this publishing, you will not be able to change the name of your page until you have reached 200 fans. Try to create names that are easy to remember, and not overly long where possible. Remember, the name you chose now will be built into the URL for your fans to find and "like" your page.
At this point, you're pretty much done. Facebook may ask you to verify yourself as a page owner, and may ask you some additional questions to make sure you're in the right genre.
Customizing your account.
Once your page has been created, you need to think about adding some spice.
- Admin Panel: The admin panel contains a series of options that are only available to page administrators (yes, you can add other page admins). This panel can be shown/hidden with a click of the button on the right - "Show". In this panel you will have the ability to view notifications and messages, create ads and view your stats.
- Cover Image: This large image speaks volumes about your page. Make it eye catching, and rememberable. The image you use should have the dimensions of 851 X 315 px. This image represents your brand/name.
- Profile Image: Just like on your Facebook Profile, the profile image is what people will see when they read something you post. This image should be 180 x 180 px (however we found 160 X 160 leaves a nice border)
- Page Title: This name is what you named it when you created it. Remember, you can not change this until you have at least 200 "likes". The "category" however can be changed at any time.
- About: Compose a short, succinct description about who you are, and even what you do. It is good practice to include a link to your website as the link will be live from here.
- Timeline: This is where you post new photos, videos, information, and events.
In the "Edit Page" section at the top of your Page, you may elect to add event more information that what is seen here. These may include your mailing address, phone number, Biography details, add new page administrators. We will delve further into this in our advanced series coming soon.
Some cool features:
Dating events - Consider adding events from the past, and add dates to them. This will give your followers a little history about you or your company Adding dates/times to posts also gives you the ability to schedule for future posting. For instance, you may want to post something at a specific time. Using scheduled posts, you can accomplish this.
Can you think of ways that you might use scheduled postings?
Add dates to posts. You can post in the past, or schedule for the future.
Adding focus to your post - Once you have made your post, you may want to make it stand out. There are currently 2 ways of accomplishing this. The first involves "Pin To Top". When you Pin To Top, this will make that post sticky, and remain at the top of your timeline. Great way to make current news or information readily available to visitors. A restaurant may use this to make sure customers see "Today's Specials". A band may use it to post about their upcoming concert, or album release. As long as it's pinned, it will not move down the timeline.
The second method is to "Highlight" a post. You may have noticed that Facebook Page timelines are displayed in 2 columns? A highlighted post would cover both columns, which give page administrators the ability to make use of a wider area for images, information, even video (see images below)
Image showing a standard single column post.
Image showing a Highlighted Post.
However you may not pin a highlighted item.
NOTE: "Likes" are not solely what is important to a Facebook Page. It's all about Engagement. Having 100,000 "likes" means nothing if your posts aren't being seen. The more you 'Engage' with your fans, the more engagement your posts will have, thus growing the number of people who see your post. This is your chance to speak with your customers directly, and engage them in a 2 way conversation. This method is free while the other option is to pay. We'll talk more about "Promoted Posts" in our advanced series coming soon.
How will you use your new Facebook Page? Let us know in the comments below!